Strategic consulting on product recommendations for architects and brands.
FR

Visible decisions often have an invisible backstory

MAKIAVEL is a strategic consultancy specializing in specification for architects and design brands.
We support manufacturers of solutions aimed for architecture and interior design, who wish to enter or strengthen their position in relevant specification circles, in France and abroad.

Let's talk strategy

Be seen to exist.

Be seen to exist.

Be recommended to be chosen.

You have the product, the expertise, the credibility. But on your market, that is not always enough to be chosen. We help finishing contractors, interior layout and design companies earn their place in the decision-making process of architects and brands. By structuring their positioning and leveraging the right strategies.

How we operate

MAKIAVEL doesn’t believe in one-size-fits-all methods.
We tailor our approach to each situation, depending on the market, its relevant stakeholders and key intermediaries, as well as its decision-making circuits. To do this, we draw on our experience, our assessment of the context, our network and our agency.

Let’s talk about your situation
1

Diagnosis and contextual assessment

Understanding the inner workings

A deep understanding of the dynamics at play is essential before taking action. MAKIAVEL always begins with a detailed assessment of your situation: your positioning, your visibility and your ability to “exist” in the sphere of architects and specifiers.

The goal

Shaping a clear, prioritized diagnosis, grounded in practical reality.

Our intervention

  • Visibility and reputation pre-audit
  • Strategic executive meeting
  • Analysis of decision-making circuits, networks and key contacts
  • Detailed road map

Positioning and organization

Building the foundations

Once the lay of the land is clear, the next step is to make the company easy-to-read and credible to the circles where decisions are made. In these environments, expertise alone is not enough. What you offer must be clear, desirable and aligned with the project’s requirements.

The goal

Turning a technical offering into a recommendable positioning.

Our intervention

  • 360° audit
  • Brand strategy
  • Sales approach structuring (long sales cycle, specification)
  • Valuation & transfer preparation

People and execution

Leveraging soft power

Strategy can only be effective when driven by the right people, with the right mindset.
In these environments, knowing how to position yourself, engage with people and interact to be influential is essential.

The goal

Making the strategy concrete, operational and effective.

Our intervention

  • Recruitment of key profiles
  • Shared sales leadership
  • Executive mentoring
  • Team training
  • Seminars and keynotes

Growth and tools

Expanding with solid roots

Once fundamentals are in place, our next move is to accelerate growth within a lasting structure. A high-performance specification-oriented strategy is based on consistency, meaningful relationships, and the ability to be in the right place at the right time.

The goal

Building a sustainable growth trajectory.

Our intervention

  • International expansion
  • Soft landing (establishment in France)
  • Activation of specification networks
  • Strategic monitoring
  • Acceleration tools
  • In-service training
Let’s talk about your situation

Specification doesn’t happen by chance. It has to be earned.

In our trade, credibility cannot be self-proclaimed: it must be acknowledged. Credibility is built over time, between stakeholders who share the same values, the same standards, the same work ethic and the same concern for a work well done.
At MAKIAVEL, we help companies join this dynamic to establish a legitimate presence within specification circles.

Where decisions are made

Manufacturers, producers, finishing contractors, design brands… You need to count in the decision-making process.

Your offer is strong but on your specific market, that’s not always enough to be chosen.

MAKIAVEL helps you understand the inner workings of specification, structure your positioning and activate the proper channels to ensure you are seen and credible where decisions are made.

Distributors, showrooms, agencies, partners...

You connect and amplify.

You are in the thick of decision-making processes. MAKIAVEL shapes positions and interactions to make them clearer, more accurate and more effective.

Architects, design firms, media outlets... You legitimize, influence and arbitrate.

You provide legitimacy, exert influence, and act as a mediator.

You play a key role in shaping companies’ visibility and credibility. MAKIAVEL gets them ready and positioned to be identified, understood, and acknowledged in your sphere of influence.

Julien Gay

Julien Delalande

MAKIAVEL Consultancy

MAKIAVEL is led by two executives—Julien Delalande and Julien Gay—, supported by a team that shares their vision of consulting and strategy.

Together, for over 15 years, they have developed business lines, opened up new markets, structured sales offers, and promoted products and expertise in demanding environments where image, branding, storytelling and networks weigh as much as the product itself.

A ready-to-activate network

in the architectural and specifiers circles.

Over 15 years of experience

in brand and product development, market penetration and specification.

Practical knowledge of the architectural world

its conventions, its expectations and its decision-making circuits.

A formative experience

at Concrete LCDA: the development of Panbeton for 7 years, with an international roll out through major trade shows, the opening of offices abroad and a specification strategy built from start to finish.

Direct interactions

with executives and decision-makers.

An approach tailored to each market,

its key contacts and strategic levers.

A CRM structured

as a strategic asset: over 20,000 qualified contacts, managed rigorously

What makes our difference

Decisions aren’t necessarily made where you think they are.

It’s not about being seen. It’s about being where choices are made.

Let’s get thinking